Volunteering in Emergency Services Made Me Better at My Day Job
I volunteer because I genuinely believe in the work. It has also, unexpectedly, made me noticeably better at the paid work I do the rest of the week.
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Emergency Services & Tech
The Marketing Advice I Ignore on Purpose
A fair amount of standard marketing advice simply does not fit a small business in a small town. Here is what I deliberately ignore, and why.
Flashback Friday: When Every Password Was "password"
There was an era when nobody took passwords seriously, security questions asked your pet name, and the whole concept of online security barely existed yet.
What I Actually Use a CNC Machine for Most
People assume a CNC machine is mostly for big, dramatic furniture builds. In practice, the most common job it actually does for me is something much smaller and more mundane.
Why Local Ads Still Work When Done Right
I have read every single local ad that has gone out on 92.3FM for a long while now. The ones that actually work share a few specific traits the weak ones never have.
Why "Genuine Parts" Matters More Than People Think
A cheaper third-party part can look identical to a genuine one and still cause real, ongoing problems. Here is what the price difference is actually buying you.
What I Look for Before Recommending Any E-Commerce Platform
Clients often ask me to just recommend "the best" e-commerce platform. The honest answer depends entirely on a handful of specific questions about their actual business.
What a Fake Invoice Scam Actually Looks Like Up Close
A client nearly paid a completely fake invoice that looked, at a glance, exactly like a genuine one from a real, regular supplier. Here is exactly what gave it away.
Teaching My Mum to Use AI Without Getting Scammed
Teaching a parent to use AI tools confidently, without falling for the scams that increasingly piggyback on the same hype, takes a genuinely different approach than teaching a client.