Why I Still Answer My Own Phone
Plenty of businesses route every call through a system before a human ever picks up. I still answer my own phone myself, and I do not plan on changing that.
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The Marketing Advice I Ignore on Purpose
A fair amount of standard marketing advice simply does not fit a small business in a small town. Here is what I deliberately ignore, and why.
What Word of Mouth Actually Looks Like in a Small Town
Word of mouth in a small town does not look like a five-star review. It looks like something far less direct, and far more powerful, than most marketing advice accounts for.
Why I Stopped Chasing Every Lead
I used to follow up on every single enquiry, no matter how unlikely it was to lead anywhere. Here is why I stopped, and what I do instead.
The Question I Ask Every Client in the First Five Minutes
One question, asked early in almost every client conversation, has saved me more wasted projects than anything else I have learned in business.
What Running a Country Radio Show Taught Me About Selling Anything
Radio has no salesy gimmicks to hide behind. It taught me more about genuinely persuading people than any marketing course I have ever sat through.
Print Isn't Dead. Here's Proof From My Own Letterbox.
Everyone insists print marketing is dead. My own letterbox, and a fair few client results, keep telling a different story.
Why I Don't Compete on Price, and What I Compete on Instead
There is always someone cheaper. After years of trying to compete on price, here is what I actually compete on now — and why it works better.
Why I Turn Down Jobs (And Why That's Good for Business)
Twenty-five years of freelancing taught me that saying no to the wrong job is sometimes the most valuable thing I do all week.